Argument and persuasion essay is a type of essay which influences people to change their thoughts or actions. It also helps them to think and act according to your values and concepts and compels them to accept your argument and conclusions. Argument and persuasion essays should inculcate string of thoughts about the subject in reader’s minds so that it influences their thinking and behavior.

An argument and persuasion essay has a great importance in today’s world as many leaders use it to persuade and influence their followers. Persuasive marketing is another area where such kinds of essays have a special importance. In this contemporary world we are subjected to persuasive marketing daily from the moment we get through various mediums like television, newspaper, radio, mobile and so on. Newspapers also use argumentative and persuasive essays to influence their readers.